Pelatihan Digital Marketing Berbasis Instagram di CV. Karunia Barokah Jepara

Authors

  • Nur Aeni Widiastuti Universitas Islam Nahdlatul Ulama Jepara
  • Achmad Zainudin
  • Dhabitha Laviana Filza
  • Ahmad Putra Prayoga
  • Ahmad Muzakki

DOI:

https://doi.org/10.36277/abdimasuniversal.v4i1.155

Keywords:

digital marketing, instagram, marketing, social media

Abstract

Success in a business, both small and large, is supported in terms of the selection of marketing media. Therefore, determining the selection of marketing media as a supporter of business success needs to be considered by looking at environmental conditions and the times. Seeing the times, the business world is currently competing in the digital industry, one of which is digital marketing. Digital marketing is an effort that aims to promote a product or service using media that depends on digital transmission. Such as media promotion in CV.Kurnia Barokah. The gift of Barokah is still conventional, that is, only by word of mouth so that the results of marketing have not yet received optimal results. Innovation in the use of effective promotional media can provide optimal results as expected, such as the use of Instagram-based digital marketing. To overcome this problem by holding digital marketing training at CV. Karunia Barokah. The output of this activity is an increase in partner knowledge about Instagram-based digital marketing.

Downloads

Download data is not yet available.

References

Adiyono, N. G., Rahmat, T. Y., & Anindita, R. (2021). Digital Marketing Strategies To Increase Online Business Sales Through Social Media. Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT), 1(2), 31-37. https://doi.org/10.51715/husocpument.v1i2.58

Azizah, N., & Widiastuti, N. A. (2018). Teknologi Geolocation Berbasis Android dengan Metode K-Means untuk Pemetaan UMKM di Kabupaten Jepara. Jurnal Sistem Informasi Bisnis, 8(2), 218. https://doi.org/10.21456/vol8iss2pp218-224

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., … Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59(July 2020), 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168

Kasih, S. R., Ramdan, A. M., & Samsudin, A. (2020). Milenial Intention on Social Media. Journal of Management and Bussines (JOMB), 2(1), 70–82. https://doi.org/10.31539/jomb.v2i1.1070

Kementrian Komunikasi dan Informasi. (2019). Perkembangan Ekonomi Digital di Indonesia: Strategi dan Sektor Potensial. 1–68.

Kesuma, Y. (2011). Di Jepara, Showroom Mebel Terpanjang di Dunia - Features JPNN. Retrieved October 27, 2021, from jpnn.com website: https://www.jpnn.com/news/di-jepara-showroom-mebel-terpanjang-di-dunia

Moorcy Hernadi Nadi, Yusuf Tamzil, P. (2020). Pengembangan Ekonomi Masyarakat Melalui Pemberdayaan Ekonomi Mikro Kecil dan Menengah di Kelurahan Penajam. Abdimas Universal, 2(2), 66–69.

Oktaviani, F., & Rustandi, D. (2018). Implementasi Digital Marketing dalam Membangun Brand Awareness. PRofesi Humas : Jurnal Ilmiah Ilmu Hubungan Masyarakat, 3(1), 1. https://doi.org/10.24198/prh.v3i1.15878

Rahmawati, D. (2016). Pemilihan dan Pemanfaatan Instagram Sebagai Media Komuniasi Pemasaran Online (Studi Deskriptif Kualitatif Pada Akun Instagram @FreezyBrowniezz) (Vol. 1). Universitas Islam Negeri Sunan Kalijaga.

Rizaldi Arjuna, H. H. (2020). Digital Marketing Communication Strategy. Jurnal Enterpreneur Dan Enterpreneurship, 9(2), 101–110. https://doi.org/10.4468/2006.2.04corniani

Rosmadi, M. L. N. (2021). Penerapan Strategi Bisnis di Masa Pandemi Covid-19 Jurnal IKRA-ITH Ekonomika Vol 4 No 1 Bulan Maret 2021. Jurnal IKRA-ITH Ekonomika, 4(1), 122–127.

Susanti, N. (2018). Perancangan E-Marketing Umkm Kerajinan Tas. Simetris: Jurnal Teknik Mesin, Elektro Dan Ilmu Komputer, 9(1), 717–722. https://doi.org/10.24176/simet.v9i1.2042

Ulya, H. N. (2020). Alternatif Strategi Penanganan Dampak Ekonomi Covid-19 Pemerintah Daerah Jawa Timur Pada Kawasan Agropolitan. El-Barka: Journal of Islamic Economics and Business, 3(1), 80–109. https://doi.org/10.21154/elbarka.v3i1.2018

Widyaningrum Wahyu Premi, B. W. (2017). Workshop Internet Dan Digital Marketing Untuk Meningkatkan Daya Saing Pada Kelompok Pengusaha Muda Ponorogo. Jurnal Pengabdian Kepada Masyarakat ADIMAS, vol 1 No 1, 1–7.

Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. The International Journal of Management Science and Business Administration, 1(5), 69–80. https://doi.org/10.18775/ijmsba.1849-5664-5419.2014.15.1006

Downloads

Published

2022-04-10

How to Cite

Nur Aeni Widiastuti, Zainudin, A., Filza, D. L., Prayoga, A. P., & Muzakki, A. (2022). Pelatihan Digital Marketing Berbasis Instagram di CV. Karunia Barokah Jepara. Abdimas Universal, 4(1), 28–33. https://doi.org/10.36277/abdimasuniversal.v4i1.155

Issue

Section

Artikel