Edukasi Literasi Digital Marketing Bagi Pelaku UMKM di Pasar Sentral Medan

Authors

  • Irma Christiana Universitas Muhammadiyah Sumatera Utara
  • Chinta Felsya Fransisca
  • Alyssia Putri Manurung
  • Septia Mayang Saputri
  • Diah Ayu Zahra

DOI:

https://doi.org/10.36277/abdimasuniversal.v6i1.378

Keywords:

digital marketing, e-commerce, MSMEs

Abstract

The aim of this activity is to enhance knowledge and skills in digital marketing and e-commerce for micro, small and medium enterprises in an effort to increase their sales and profits. The methods used in this activity include: explanations, sharing and discussion experiences, as well as direct practice of creating a Shopee account and how to make it attractive to buyers. The object is the "Pulungan Fashion" store located on the 2nd floor kiosks No. 508–509 of the Central Market of Medan. The results showed that MSMEs perpetrators never used digital marketing because of a lack of technological skills. However, they showed great interest in using digital marketing and e-commerce sustainably.

Downloads

Download data is not yet available.

References

Arianty, N., & Ghafara, B. (2022). Peran Media Sosial Dalam Upaya Peningkatan Pendapatan UMKM Di Desa Mesjid, Kecamatan Batang Kuis. Medani : Jurnal Pengabdian Masyarakat, 1(3), 110–115. https://doi.org/https://doi.org/10.59086/jpm.v1i3.193.

Christina, I. D., Fenni, F., & Roselina, D. (2019). Digital Marketing Strategy in Promoting Product. Management and Entrepreneurship: Trends of Development, 4(10), 58–66. https://doi.org/https://doi.org/10.26661/2522-1566/2019-4/10-05.

DJPb. (2023). Kontribusi UMKM dalam Perekonomian Indonesia. https://djpb.kemenkeu.go.id/kppn/lubuksikaping/id/data-publikasi/artikel/3134-kontribusi-umkm-dalam-perekonomian-indonesia.html.

Erlanitasari, Y., Rahmanto, A., & Wijaya, M. (2019). Digital Economic Literacy Micro, Small and Medium Enterprises (SMES) Go Online. Informasi, 49(2). https://doi.org/10.21831/informasi.v49i2.27827.

Ermanja, M. (2023). Apa itu Pasar? Ini Pengertian dan Bedanya Tradisional dengan Modern. https://www.bayarind.id/news/apa-itu-pasar-ini-pengertian-dan-bedanya-tradisional-dengan-modern.

Evasari, A. D., Utomo, Y. B., & Ambarwati, D. (2019). Pelatihan Dan Pemanfaatan E-Commerce Sebagai Media Pemasaran Produk UMKM Di Desa Tales Kecamatan Ngadiluwih Kabupaten Kediri. Cendekia : Jurnal Pengabdian Masyarakat, 1(2), 75–84. https://doi.org/https://doi.org/10.32503/cendekia.v1i2.603.

Hutapea, S. (2023, November 13). Titik Nadir Pasar Central Medan: Terseok-seok di Tengah Gempuran Digitalisasi. PARBOABOA. https://parboaboa.com/pasar-central-medan.

Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/https://doi.org/10.1016/j.ijresmar.2016.11.006.

Lase, J. P. J. (2023). Digital Marketing Era 4.0: Membuka Peluang dan Tantangan Baru. Koompasiana. https://www.kompasiana.com/juaputra5292/64bf7097a0688f130e10b7a4/digital-marketing-era-4-0-membuka-peluang-dan-tantangan-baru.

Muhammad, B. L. S., & Utami, T. L. W. (2023). Penerapan Pemasaran Digital sebagai Media Promosi. Businessand Economics Conference in Utilization of ModernTechnology, 501–507. Universitas Muhammadiyah Magelang.

Nasution, E. Y., Hariani, P., Hasibuan, L. S., & Pradita, W. (2020). Perkembangan Transaksi Bisnis E-Commerce terhadap Pertumbuhan Ekonomi di Indonesia. Jurnal Ekonomi & Ekonomi Syariah, 3(2), 506–519. https://doi.org/https://stiealwashliyahsibolga.ac.id/jurnal/index.php/jesya/article/view/227/272.

Phuapan, P., Viriyavejakul, C., & Pimdee, P. (2016). An Analysis of Digital Literacy Skills among Thai University Seniors. International Journal of Emerging Technologies in Learning (IJET), 11(3), 24–31. https://doi.org/https://doi.org/10.3991/ijet.v11i03.5301.

Rakanita, A. M. (2019). Pemanfaatan E-Commerce Dalam Meningkatkan Daya Saing UMKM Di Desa Karangsarai Kecamatan Karang Tengah Kabupaten Demak. Jurnal Ekbis : Analisis,Prediksi Dan Informasi, 20(2), 1280–1289. https://doi.org/https://doi.org/10.30736/ekbis.v20i2.237.

UNESCO. (2015). Communication and Information: information literacy. https://www.unesco.org/new/en/communication-and-information/access-to-knowledge/information-literacy/.

Wardhana, A. (2015). Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaingan UKM Di Indonesia. Conference: Seminar Keuangan Dan Bisnis IV UPI, 327–337. conference: Seminar Keuangan dan Bisnis IV UP.

Downloads

Published

2024-03-02

How to Cite

Christiana, I., Fransisca, C. F. ., Manurung, A. P., Saputri, S. M., & Zahra, D. A. (2024). Edukasi Literasi Digital Marketing Bagi Pelaku UMKM di Pasar Sentral Medan . Abdimas Universal, 6(1), 55–60. https://doi.org/10.36277/abdimasuniversal.v6i1.378